‘If It’s Not Sustainable, It’s Not Luxury’

By Renee Fortune

Concept clothing brand, VIVIERS recently became part of the Plain Tiger stable. Its captivating collection of garments, made by artisans in Johannesburg, captures the energy of the City of Gold in what can only be described as “fashionable art.” 

Flipping through the VIVIERS catalogue will make it readily apparent that owner Lezanne Viviers is more than just a fashion designer – she is a multi-faceted creative, with experience in a number of art and design disciplines, that culminate in pieces which speak volumes about the distinction of the brand. 

Garments by VIVIERS are all limited editions and the brand has established itself as a destination for unique finds. Each piece is designed to become an heirloom investment piece that will outlast the trends and fads of passing generations. The brand in itself is a commentary on sustainable luxury, interrogating essential aspects of fashion production like who made the garment, using which fabrics and by which methods. 

As Lezanne explains: “I believe VIVIERS is unique because each individual that forms part of our team is unique. There is a power in collaboration, in unity and in multiple ideas and layers that when combined, becomes unlike anything else. VIVIERS is the sum of our team, the sum of our cultural diversity and upbringing, the sum of our unparalleled, incomparable DNA. As a brand, we are rooted in the fertile soil of Africa; layered colours form texture and attempt to narrate our collective stories that are both individual and beautifully combined.”