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The 5 hottest trends in sustainable fashion

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Plain Tiger Spotlight: Love Change
Plain Tiger Spotlight: Love Change
Dhirta’s mission and design philosophy has always been to stay far away from the copy-and-paste aesthetics that abound on the shelves and racks of conventional clothing brands.
Plain Tiger Spotlight: Granadilla Swim
Plain Tiger Spotlight: Granadilla Swim
In a very tangible sense, Granada Swim is a brand that captures the energy and passion of South Africans, who are known for their love of the wild outdoors.
Plain Tiger Spotlight: KJ Serums
Plain Tiger Spotlight: KJ Serums
Kathryn dreamed of creating a skincare brand that was both ‘clean and effective’. That was the beginning of KJ Serums, a brand founded in 2017 to bring women (and men!) products that harness the efficacy of fresh, active ingredients.
Plain Tiger Spotlight: Amadeus
Plain Tiger Spotlight: Amadeus
The ‘democratisation’ of the fashion industry, specifically jewellery, has been at the forefront of Nathalie Simond’s mind since she launched Amadeus in 2018. But, not at the cost of the environment or the artisans that apply their minds and talents to producing pieces that speak the language of luxury.
Worker wellbeing in the fashion industry: At the crux of the matter
Worker wellbeing in the fashion industry: At the crux of the matter
Social justice issues around the working conditions and treatment of clothing factory workers worldwide have been bubbling under the surface for decades. For many, it was a problem in the developing world – far away from the glamorous world of fashion retailers. Sadly, it became ‘out of sight, out of mind.’
The future of the fashion industry’s C-suite
The future of the fashion industry’s C-suite
Once, profitability and sustainability were seen as mutually exclusive notions. Today, with slow but steady developments at leadership level, these notions are becoming synonymous. And we’re honoured to be a part of that change.
Plain Tiger Spotlight: Mireia Playà
Plain Tiger Spotlight: Mireia Playà
Mireia Playà set out to challenge the status quo by drawing on the knowledge and expertise of her father, the insights she’d garnered from her studies and her own personal flair for beautiful things. The rest, as they say, was history. Or rather, herstory.
Plain Tiger Spotlight: Crystal Birch
Plain Tiger Spotlight: Crystal Birch
You may have seen her designs on the heads of South African artists David Kramer, Jack Parow, Karen Zoid and Bonang Matheba – these trend-setters have become some of Crystal Birch’s biggest brand ambassadors. And dare I say, in her hats, they turn heads.
Plain Tiger Spotlight: Ardmore
Plain Tiger Spotlight: Ardmore
Ardmore is really the story of two women from different ends of the social spectrum and from different backgrounds, whose passion for art and creativity united them at a time in South African history when difference was feared instead of celebrated.
Daddy Cool
Daddy Cool
This Father’s Day, we discover the ups and downs of the joyful role of fatherhood, as one dad shares the moments that define what it means to be a father.
Plain Tiger Spotlight: Apnée Swimwear
Plain Tiger Spotlight: Apnée Swimwear
Apnée started as a swimwear brand but quickly evolved beyond those boundaries to become a brand that is at the forefront of the war against single-use plastic.
Slow Down, Appreciate And Move
Slow Down, Appreciate And Move
Our lives can often intersect between balancing our personal and professional choices. Tuning into your own rhythm of slowing down, pausing, reflecting, moving the body as it feels called to can be the medicine you need to spark that magic within.
Make a Splash this World Oceans Day
Make a Splash this World Oceans Day
Since it was created in 1992, World Oceans Day has become a monumental celebration for people across the world to raise awareness and help protect our magnificent but fragile oceans.
Plain Tiger Spotlight: Dafna’s Skincare
Plain Tiger Spotlight: Dafna’s Skincare
With Dafna’s Skincare, you’ll be investing in yourself and in several fair trade communities and environmentally-sound initiatives. It’s everything we look for in a future-forward beauty brand.
What the metaverse means for the future of fashion
What the metaverse means for the future of fashion
The exciting part for us as players in the sustainable fashion space is that the metaverse and specifically, the advent of non-fungible tokens (NFTs) will make fashion more traceable, due to the transparency of blockchain technology. And this is a giant leap in the right direction.
Plain Tiger Spotlight: Paulina Echeverri
Plain Tiger Spotlight: Paulina Echeverri
Paulina Echeverri is a jewellery brand that exists completely outside of convention, and if anything, it’s oh-so refreshing. These bold, statement pieces are designed for women who march to the beat of their own drum – can you hear it?
Plain Tiger Spotlight: Umu Ora
Plain Tiger Spotlight: Umu Ora
Every single ingredient is traceable and every pair of hands that an Umu Ora product passes through is linked to the bigger picture – a better world, better business and more resourced local communities. It’s a simple philosophy, but it’s powerful, resonant and decidedly refreshing.
Get Fit for Summer
Get Fit for Summer
The words “beach body ready” can strike simultaneous pangs of joy and fear into the hearts of us making jet-set holiday plans. For most of us, it marks the inaugural outing of newly exposed arms, legs, and midriffs after months of hiding beneath layers. Here’s an expert’s take on how to get fit for summer…
Plain Tiger Spotlight: Cape Island
Plain Tiger Spotlight: Cape Island
Born on the shores of Cape Town, South Africa, CAPE ISLAND is exo-luxe embodied – everything anyone could ever ask from a brand that captures the heart of the African narrative.
Plain Tiger Spotlight: BEEN LONDON
Plain Tiger Spotlight: BEEN LONDON
Today, BEEN LONDON handbags and accessories are an outward manifestation of an inward sense of purpose. It’s a brand that epitomises humanity’s struggle against the effects of climate change and the will of a team of individuals to apply a ‘zero waste’ approach to design.
Plain Tiger Spotlight: GUNAS
Plain Tiger Spotlight: GUNAS
Handbags and accessories by GUNAS are the kind of items that will catch your eye even when the style is completely out of your comfort zone, because each design is so-darn-delightful.